BMW Technologie Story Partner des Sports


BMW's Sports History.


BMW's Sports History.

Partner of Sports. BMW's Sports History.


Right from the birth of the BMW Group, the history of the company has always been defined by the pioneering spirit to innovate and push the boundaries of what is possible. Starting as a business developing airplane engines, the first record was set only three years after foundation, as test pilot Zeno Diemer set a new world altitude record flying a BMW-powered airplane to an altitude of 32,021 feet (9,760m).


Since then it has always been the understanding of company to develop innovative technology for competitions and record attempts. BMW has engaged sporting challenges with the same joy and ambition. With this spirit, the company has made motorsport history which has shaped its performance reputation.

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A company, a passion.

BMW as an automotive company has always had a great connection to racing from the beginning. The win of the iconic Mille Miglia endurance race in Italy by a BMW 328 in 1940 marked one of the company's first Motorsport moments, defining the performance reputation early on. In 1982, BMW first entered the Formula One stage supplying the Brabham team with a 4-cylinder turbo engine. Only 630 days later, Nelson Piquet won the Formula One World Championship with a car generating up to 1,300 hp. After the foundation of BMW of North America in 1975, the iconic BMW 3.0 CSL won the 12 Hours of Sebring in the in the company's first year. A similar story was written in Zolder on the 11th March 1984, when Harald Grohs crossed the finish line first, driving a BMW 635 CSi in the company's first ever DTM (Deutsche Tourenwagen Masters) race. In the same year, Volker Strycek finished fifth in the last race of the season to claim the first overall title for BMW. The success story includes 71 race victories and 7 out of 12 titles up for grabs since the comeback in 2012.

BMW Motorsport Partner des Sports
BMW Bobsport Partner des Sports


Going fast on the ice track.

Its expertise in the fields of aerodynamics and lightweight design, as well as its outstanding research facilities, have made BMW an important partner of bobsleigh and luge in Germany since the 1980s. The company has contributed to Germany being one of the most successful nations in the ice channel in recent decades. The US bob team has also turned to the technological expertise of BMW. Working together, the partners developed the two-man bob that helped the USA win its first Olympic medal for 62 years in Sochi.


A new dimension of Olympic commitment.

The Rio 2016 Paralympic Games will mark a new chapter in the company’s sports engagement, as BMW of North America, already Official Mobility Partner of the United States Olympic Committee (USOC), is going to provide a BMW-designed racing wheelchair for the U.S. Paralympics Track and Field Team. BMW designers are working in close collaboration with Team USA athletes and coaches to develop the vehicle which is set to make its competitive debut this summer.

BMW Technologie Story Partner des Sports




Flying Pleasure.

In 2015, BMW becomes Global Partner of the 35th America’s Cup, as well as Technology Partner of defender ORACLE TEAM USA. “Flying” catamarans make aerodynamics an important factor. In its pursuit of aerodynamic advantages, ORACLE TEAM USA can rely on BMW's valuable expertise and ultra-modern infrastructure. 


BMW Lightweight Expertise.

At the 2007 America’s Cup, the BMW ORACLE Racing team can rely on BMW expertise in the field of intelligent lightweight design. Sophisticated structural analysis and sensory tools are combined in materials that keep the hull as light as possible. In addition, the keel fin is produced in the BMW plant in Eisenach.


BMW enters the game.

BMW joins forces with the US Challenger Oracle BMW Racing to take. BMW creates a micro head-up display to project real-time race information directly, and wirelessly, to the sunglasses of sailors on the boat. BMW engineers perform tension and stability checks and optimise the ergonomics of the grinder winches.

BMW Yachtsport Technologie Story Partner des Sports