35th America's Cup

35TH AMERICA'S CUP.

The most prestigious regatta in the world.

35TH AMERICA'S CUP.

The most prestigious regatta in the world.

35th America's Cup. The most prestigious regatta in the world.

BMW was on board the 35th America’s Cup as "Global Partner" of the America’s Cup Event Authority (ACEA), the event organizer. BMW also supported ORACLE TEAM USA as Technology Partner. The two partnerships, which were entered into in 2015, took the premium automobile manufacturer’s involvement as a partner of global competitive sailing to a new level.

STRONG PARTNER.

BMW was fully integrated into the global marketing, branding, communications and race event for the 35th America’s Cup until the America’s Cup Match in 2017. The BMW logo was visible on the boat, the wing sail and the team gear of ORACLE TEAM USA at the 35th America’s Cup, as well as on the stern plate of competitor yachts and on turning marks on the racecourse. Within the TV broadcast, BMW provided the boats’ and athletes’ performance data through inserts, which created images that took the fans figuratively right into the action on board.


As Technology Partner, BMW provided its engineering competence to ORACLE TEAM USA in fields including aerodynamics. “BMW was an important technology partner for us when we won the America’s Cup in Valencia in 2010,” said Jimmy Spithill, the winning skipper of the previous two editions of the competition, at the start of the new partnership. “We know that BMW engineers are the best in the world and can contribute to making our boat faster.”

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THE HIGHLIGHTS.

THE HIGHLIGHTS.

Watch the highlights and recapture the very best on and off-water moments from the 35th America’s Cup and re-enjoy the exciting races, impressive BMW FlyTime, the great entertainment and the splendid beauty of Bermuda.

" The America’s Cup embodies many elements that are also part of the DNA of BMW: pioneering spirit and the readiness not to shy away from any challenge. "
Dr. Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, Sales Channels BMW Group

Russell Coutts, CEO of ACEA, said: "Cutting-edge technology and precision engineering are central to both the America's Cup and BMW. Both organizations are innovation driven, and we are changing the game in our respective fields. BMW is also one of the most iconic global brands, with tremendous vision and a ground-breaking attitude, which can only enhance the America’s Cup. BMW represents excellence in engineering, design and quality, and is the perfect complement to the America’s Cup; we are extremely proud to welcome BMW as a Global Partner for the event.”


Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, said: "The America's Cup features many elements which are also part of BMW's DNA, such as pioneering spirit and a readiness not to shy away from any challenge. A passion for innovation, engineering skill and teamwork are crucial for success, and all of these things drive BMW too, which is why we are expanding our commitment to the pinnacle of sailing."

BMW Yachtsport America's Cup

THE AMERICA'S CUP.

THE AMERICA'S CUP.

The America’s Cup is one of the oldest trophies in international sport and is also seen as the most challenging competitive sailing event, combining the best athletes with the best technology. The captivating duels at the 35th America’s Cup, which was held off the coast of Bermuda in summer 2017, wrote the latest chapter in the 165-year history of this unique competition. Victory went to Emirates Team New Zealand, who defeated Defender ORACLE TEAM USA in the America’s Cup final 7:1. 


BMW was the first premium automobile manufacturer to participate in the event with the ORACLE BMW Racing team at the 31st America’s Cup 2002/03 in Auckland (New Zealand). A further two campaigns followed with the BMW ORACLE Racing Team, which defeated the Defenders from Switzerland, Alinghi, to win the 33rd America’s Cup in Valencia in 2010.

America's Cup Map

WORLD CLASS.

The Louis Vuitton America's Cup World Series.

In the Louis Vuitton America’s Cup World Series, the Defenders and the Challengers went head to head at spectacular venues in 2015 and 2016. On board AC45 catamarans, the best yachtsmen and women on the planet put on a display of action-packed sailing all over the world. 

THE DEFENDERS.

ORACLE TEAM USA.

ORACLE TEAM USA won America’s Cup twice in a row. However, the team founded in 2010 by Larry Ellison, which sails under the flag of the Golden Gate Yacht Club (San Francisco), missed out on the “three-peat” it was striving for, as it lost in the final to Emirates Team New Zealand.

BMW Oracle Team Verteidiger

THE CHALLENGERS.

Which team will make the finals?

Five teams took on the challenge of wresting the most coveted sailing trophy in the world from ORACLE TEAM USA at the 35th America’s Cup. Emirates Team New Zealand emerged as the strongest team, winning the Louis Vuitton Cup as emphatically as it did the America’s Cup Match.

BMW Yachtsport America's Cup

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