Each and every colour of a BMW concept vehicle is developed individually by the BMW
Design team. The colors are unique to each new model and are designed to improve and enhance their specific features. And they are developed almost as meticulously as the vehicle itself. Usually, nobody gets access
to these colors.
But when Swiss tenor August Schram, both a passionate sailor and fan of fast and beautiful cars, saw
“Barcelona Grey Metallic," he was so impressed he wanted his new ClubSwan 50 Stella Maris to be painted the same way. Barcelona Grey Metallic was the
original colour of the BMW Concept 8 Series when it was introduced in Frankfurt.
For August Schram, the BMW 8 Series Coupé and its unique aura immediately became the idol for his Stella Maris. But what can there be in common between a car and a yacht? Adrian van Hooydonk, Senior Vice President BMW Group Design, says: “The
BMW Concept 8 Series is our take on a full-blooded high-end driving machine.” It is a gentleman´s racer, an elegant powerhouse with true race track
DNA; a beautifully shaped car with razor-sharp dynamics and absolute traction, making it the perfect match for a fast yacht like Schram’s Stella Maris.
And then, there’s that color: Barcelona Grey Metallic, with its highly iridescent pigments that change the actual appearance depending on the incidence of light, just like seawater. A musical note, also, can change
its colour, depending on the singer, the instrument, the volume. "Sound can be as diverse as colours," Schram says. The voice of a singer enhances the content of a song. "Sound can be clear, dark, sonorous and faint; sound is light and shadow.“ And that is why the tenor found the perfect colour to emphasize the performance of his ClubSwan 50.
The passion for BMW has, therefore, for the first time directly been transformed into the passion for
sailing – thanks to August Schram’s attention to detail that goes far beyond music.
From now on, the Colour of Sound will accompany the tenor and his sleek ClubSwan 50 elegantly
across the waters. "Music is my life; colour my expression," concludes August Schram.