America’s Cup.

The most prestigious regatta in the world.

BMW is on board the 35th America’s Cup as "Global Partner" of the America’s Cup Event Authority (ACEA), the event organizer. BMW is also supporting ORACLE TEAM USA as Technology Partner. The team’s mission is to win the America’s Cup for the third consecutive time. The two partnerships take the premium automobile manufacturer’s involvement as a partner of global competitive sailing to a new level.

Strong partner.

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BMW is fully integrated into the global marketing, branding, communications and race event for the 35th America’s Cup until the America’s Cup Match in 2017. The BMW logo is visible on the boat, the wing sail and the team gear of ORACLE TEAM USA, as well as on the stern plate of competitor yachts and on turning marks on the race course. Within the TV broadcast, BMW provides the boats’ and athletes’ performance data through inserts, which create images that take the fans figuratively right into the action on board.

As Technology Partner, BMW provides its engineering competence to ORACLE TEAM USA in fields including aerodynamics. “BMW was an important technology partner for us when we won the America’s Cup in Valencia in 2010,” said Jimmy Spithill, the winning skipper of the last two editions of the competition. “We know that BMW engineers are the best in the world and can contribute to making our boat go faster and giving us a winning edge.”

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Russell Coutts, CEO of ACEA, said: “Cutting-edge technology and precision engineering are central to both the America’s Cup and BMW. Both organizations are innovation driven and we are changing the game in our respective fields. BMW is also one of the most iconic global brands, with tremendous vision and a groundbreaking attitude which can only enhance the America’s Cup. BMW represents excellence in engineering, design and quality, and is the perfect complement to the America’s Cup; we are extremely proud to welcome BMW as a Global Partner for the event.”

Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, said: “The America’s Cup features many elements which are also part of BMW’s DNA, such as pioneering spirit and a readiness not to shy away from any challenge. A passion for innovation, engineering skill and teamwork are crucial for success and all of these things drive BMW too, which is why we are expanding our commitment to the pinnacle of sailing.”

The America's Cup.

The America’s Cup is one of the oldest trophies in international sport and is also seen as the most challenging competitive sailing event, combining the best athletes with the best technology. The duel between defending champions ORACLE TEAM USA and the ultimate challenger, to be held off Bermuda in 2017, will write the latest chapter in the 165-year history of this unique competition. BMW was the first premium automobile manufacturer to participate in the event with the ORACLE BMW Racing team at the 31st America’s Cup 2002/03 in Auckland (New Zealand). A further two campaigns followed with the BMW ORACLE Racing Team, which defeated the defending champions from Switzerland, Alinghi, to win the 33rd America’s Cup in Valencia in 2010.


The Louis Vuitton America's Cup World Series.

In the Louis Vuitton America’s Cup World Series, the defender and the challengers go head to head at spectacular venues. On board AC45 catamarans, the best yachtsmen and women on the planet put on a display of action-packed sailing all over the world. Six regattas are scheduled for 2016.


Oracle Team USA.

ORACLE TEAM USA has won the last two America’s Cups. The team, which was founded in 2010 by Larry Ellison and sails under the flag of the Golden Gate Yacht Club (San Francisco), can count on the support of Technology Partner BMW as it strives to complete a “three-peat”.

> Oracle Team USA


Which team will make the finals?

Five teams have taken on the challenge of wresting the most coveted sailing trophy in the world from ORACLE TEAM USA. The crew that wins the challenger series in 2017 will have that opportunity in a direct duel against the defending champion.

> All challengers